Concordia’s Marketing Director Highlights Rock Steady Boxing Program at the LeadingAge Annual Meeting & EXPO 2019

Concordia Life Plan Community’s Marketing Director, Julie Davis co-presented at the LeadingAge Annual Meeting & EXPO 2019 with Mike Brindley, Senior VP of Consulting Services at Solutions Advisors Group on October 29, 2019. Davis and Brindley spoke about “Making a Difference: Engaging with Prospective Residents to Find Your Niche.”

LeadingAge is an association of nonprofit providers of aging services. Each year, the LeadingAge Annual Meeting & EXPO brings thousands of dedicated aging services professionals together to exchange ideas, explore new strategies and master the latest best practices for aging in America.

Concordia’s Rock Steady Boxing Program

On October 29, Davis and Brindley presented a case study about the inception of Concordia’s Rock Steady Boxing program, which was inspired by Concordia’s ability to listen and engage with a prospective resident who was living with Parkinson’s disease.

Davis and Brindley used their experience creating the Rock Steady Boxing program to explain how living communities can identify unique opportunities that differentiate them and position them as a thought leader and niche expert. LeadingAge recognized Concordia and its non-contact, boxing-based fitness curriculum as an example of a community using an empathetic approach to have meaningful interactions with current and future residents.

Concordia began offering the Rock Steady Boxing in October 2018, making it the first retirement community in Oklahoma to provide the program geared toward individuals living with Parkinson’s disease. The weekly classes are offered to both residents and community members who hope to combat the symptoms of Parkinson’s or simply live a healthier lifestyle.


LeadingAge is a 501(c)(3) charitable organization focused on education, advocacy and applied research in aging services. It consists of more than 6,000 members and partners dedicated to long-term services and supports, including adult day, home health, community services, senior housing, life plan communities and more.

The LeadingAge Annual Meeting & EXPO was held in San Diego, California on October 27-30, 2019. Hosting nearly 8,000 leaders in the aging services industry each year, LeadingAge reignites individuals’ commitment and dedication to the people they serve.

About Concordia Life Plan Community

Concordia Life Plan Community is a senior living community located in NW Oklahoma City where residents can live independently with guaranteed access to assisted living, memory care, skilled nursing or long-term care should the need ever arise. At Concordia, residents embrace life, stay fit, grow intellectually and engage in meaningful activities. Concordia is a nonprofit organization committed to upholding Christian values by serving the community through programs including free Wellness on Wheels clinics, its DME/furniture donation program, Mobile Meals and outreach partnerships with the OKC Housing Authority.